Imperial College Business School teach us a thing or two…

Today Portfolio Penguin had the pleasure of being presented to by a group of very talented business students from the Imperial College Business School, London. They presented us with an extensive report on their analysis of the business publishing industry and their recommendations for building a sophisticated communications ecosystem.

We hope to take on board as much of their fresh new ideas as we can and indeed this blog has been inspired by their recommendations for how to engage our readers through different points of contact.

A great job done by all the members and some highly noted ideas and strategies to go forward with. Thanks guys and the best of luck in the future.