Recipe for Success: The Stories Behind the Best in Business

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It was Aldous Huxley who said:

“Experience is not what happens to a man; it is what a man does with what happens to him.” 

Huxley seems right on the ball with this piece of wisdom. Sometimes the best experience a person can get is from experiencing it firsthand and whether it is a success or failure there is always a lesson to be learnt. This is no less true for the rise of Google, Amazon, Apple and other business giants who have had their own colorful journeys to business glory.

So whether you are a budding entrepreneur or just looking for some inspiration, Portfolio Penguin bring you the captivating stories of some of business’ best. Read about their experiences, successes and failures, which drove them to be business leaders.

The Google Boys, Richard L. Brandt
The Google Guys skips past the general Google story and focuses on what really drives the company’s founders. Richard L.

Brandt shows the company as the brainchild of two brilliant individuals and looks at Google’s business decisions in light of its founders’ ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain.

Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.

Find out more at http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781591844129,00.html#KhJxxJ1YHRrJJjW7

One Click, Richard L. Brandt
Buy now with one-click. Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. Yet Amazon’s success is largely down to CEO and founder Jeff Bezos, a man described as both a ‘happy-go-lucky mogul’ and a ‘notorious micromanager’. His high energy, passionate approach to retailing has driven Amazon to the top.

Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He’s also a calculating machine who creates ‘deal-flow’ charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.

Amazon.com was waiting to be discovered. It took Bezos’s unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
Stephen Leeb, author of The Oil Factor and Red Alert

“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
Management Today

Find out more at http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780670920662,00.html#UcRzQIqxtMtOyy0u.99

Insanely Simple, Ken Segall
Apple’s love of simplicity enables it to revolutionize-and, more importantly, to revolutionize repeatedly. It starts in Steve Jobs’ head and cascades throughout the entire global organization. It can be seen in the way that Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity serves as a guideline, a work style, a goal and a measuring stick.

Ken Segall played a key role in Apple’s resurrection, and now he breaks simplicity down to its core elements. He brings the principles of simplicity to life in context of milestone moments in Apple history., exploring how Apple’s core obsession allows them to create products that people fall in love with and then communicate and market them with spectacular success.

Insanely Simple explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And it provides principles that readers can use in their own careers and organizations. They will understand how the power of simplicity can help anyone can stand out in a complicated world.

“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.” The Times (London)

“Gets inside Apple’s branding and marketing to explain its directness and power.” Financial Times

Find out more at http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780670921188,00.html?strSrchSql=insanely+simple%2A/Insanely_Simple_Ken_Segall 

Tap Dancing to Work, Carol Loomis
Warren Buffett, the world’s greatest investor, has long had a unique relationship with Fortune magazine, thanks to his deep personal friendship with the acclaimed writer Carol Loomis. She first mentioned Buffett in print in 1966. By the mid 1970s he trusted Loomis enough that he asked her to edit his famous annual letter to the shareholders of Berkshire Hathaway. She has been filling that role ever since, without spilling his secrets in Fortune or anywhere else.

Tapdancing to Work is the definitive history of Buffett’s business and investing career. It collects and updates the best articles Fortune has ever published about Buffett, based on extensive interviews with him from the 1960s through the 2010s. Loomis adds fresh commentary and insights that will help Buffett’s fans see his triumphs (and occasional missteps) in a new light.

On a crowded shelf of books about Buffett, this one offers unprecedented access, unique information, and deep understanding.

Find out more at http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780670922369,00.html#f7qEiwwYc1XJHMCP.99

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