Rinn Reads’ Promo for Exposure by Michael Woodford


Head over to Rinn Read’s to see her latest feature for Exposure, the tale of Michael Woodford and the Olympus scandal. This is the dramatic story of how Michael Woodford rose to the top Olympus only to discover its hidden fraudulent secrets. The book unravels how he fought back against the company after losing his job and fleeing Japan for his life.


About Rinn Read’s : it is a well established blog and literary haven written by a true enthusiast for books. Rinn is passionate about sci-fi and fantasy books, but also covers a range of other books that capture her interest. Check out her latest feature on Homer’s Iliad and five reasons why you should read this classic.

To find out more about the book head over to the Penguin page http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780241963616,00.html?strSrchSql=exposure/Exposure_Michael_Woodford


COMING SOON: THE FRACKERS, the untold story of the tycoons behind the US fracking controversy.


With the debate raging around fracking and its financial and environmental consequences, Portfolio Penguin is bringing you a new exciting book this November that tells the story of how the fracking boom came to be from its roots in the US.

The Frackers by Gregory Zuckerman, bestselling author of The Greatest Trade Ever, tells the untold story of the tycoons behind the US fracking controversy.

The Frackers is a riveting narrative of how a group of risk-takers ushered in a new energy age. These individuals transformed the economic, environmental and geopolitical course of the US and the world, making a fortune in the process. It’s a saga that has unfolded on barren rocky fields, in the cluttered pickup trucks of visionary geologists, and in Wall Street boardrooms.

US oil and gas output is up about twenty percent since 2007, making the country the world’s fastest growing energy producer. Daily production is expected to hit ten million barrels by the end of 2015, equal to what Saudi Arabia currently produces.

But some of the very drilling methods that have been a boon to consumers and businesses, such as fracking, also have brought potential environmental danger. A debate is heating up about how serious the dangers are and whether the individuals at the vanguard of the movement will be remembered as much for their environmental impact as the remarkable blessings they’ve brought.

Gregory Zuckerman is a senior writer at the Wall Street Journal and the author of The Greatest Trade Ever. He pens the widely read “Heard on the Street” column and writes about hedge funds, investing, and other Wall Street topics. Zuckerman appears on CNBC twice a week to explain complex trades. He is a two-time winner of the Gerald Loeb Award for coverage of the credit crisis, the demise of WorldCom, and the collapse of hedge fund Amaranth Advisors.

This book isn’t due for release until November but add it to your Amazon Wishlist of Portfolio Penguin books http://www.amazon.co.uk/The-Frackers-Outrageous-Billionaire-Wildcatters/dp/1591846455

How do you compete when everything is tending to free?

The Curve, A new business model for the 21st Century.


Portfolio Penguin are very excited about Nicholas Lovell’s forthcoming book The Curve, which in a nutshell is a business thinking revolution for how to compete with the world of free and cheap consumption.

The last century has been dominated by companies striving to sell more and more products at uniform prices. But the future of business is all about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows how businesses should not be afraid of giving some things away for free. The internet helps them forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans.

Value lies in how businesses make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. Free or very cheap consumption at the other end of The Curve should then be embraced as a useful marketing mechanism to raise awareness of a brand and create the foundations for a successful business.

The Curve is transforming both the digital world of music, books and film, and it will rapidly spread to the physical world as 3D printing becomes commonplace. It will redefine how businesses devise future pricing and product strategy! With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.

If you are now sufficiently curious to learn more, then you should definitely check out Nicholas’ fifteen-minute video presentation, which is a further intriguing insight into The Curve’s relevance to the 21st Century. http://webcast.streamdis.eu/mediasite/SilverlightPlayer/Default.aspx?peid=84eefea77d3e477daa8f2b2bcb3d2fea1d

Also check out Nicholas’ website for The Curve which has further information – http://www.thecurveonline.com/ there are some interesting articles based around the idea of The Curve on the site including discussion around piracy in the physical production industry, 3D printing of an AK47 and how The Bodyguard Musical fits into The Curve.

If you are dying to get your hands on a copy of The Curve watch this blog for how you can pre-order your copy for this October.

EXCLUSIVE: Tamara Mellon NEW RELEASE, In My Shoes: see the book cover!

In My Shoes

Portfolio Penguin are thrilled to present the cover for Tamara Mellon’s much-anticipated memoir In My Shoes out October 3rd.

The Jimmy Choo founder’s personal and candid account of her life in the fashion business

In this candid memoir, Tamara Mellon shares her whole larger-than-life story, with candour and detail that has never before been made public. From her troubled childhood and her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo and her very public relationships, she offers a gripping account of the episodes that have made her who she is today.

Mellon made a fortune building Jimmy Choo into a billion-dollar fashion brand. She became the prime minister’s trade envoy and was honoured by the Queen with the Order of the British Empire, yet it’s her personal glamour that keeps her an object of global media fascination. Vogue photographed her wedding; Vanity Fair covered her divorce and the criminal trial that followed. Harper’s Bazaar toured her London town house and her New York mansion, right down to the closets. And the Wall Street Journal hinted at the real red meat: the three private equity deals, the relentless battle between “the suits” and “the creatives,” and Mellon’s triumph against a brutally hostile takeover attempt.

In My Shoes is a must read for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

 Tamara Mellon is the founder and former CEO, and later the chief creative officer, of Jimmy Choo, which she led for fifteen years. Since selling her share of the company, she has focused on creating a new eponymous lifestyle brand to be launched in the Fall of 2013.

To pre-order the book now follow this link http://www.amazon.co.uk/In-My-Shoes-A-Memoir/dp/067092363X

Related articles

E-Books vs Print Books

Though a little out of date (2010) we here at Portfolio Penguin love this infographic – it gives you an interesting comparison between the facts and figures of e-books and print books…

It seems there is no clear cut winner in the battle between e-books and print books. What is interesting is that a large proportion of e-book readers have been noted as still purchasing print books as well.

The Launch Pad, Randall Stross

The Ultimate Start-Up Programme: Y-Combinator in Silicon Valley 

Randall Stross’ book will give you an exclusive behind the scenes account of what goes on in one of the most sort-after and prestigious start-up initiatives in the world, the Y-Combinator; The Launch Pad  is a entertaining and fascinating read all about this programme and what it takes to make it in the world of small business.


If you don’t know, Y-Combinator is the most sought-after home for start-ups in Silicon Valley. Twice a year, it funds dozens of just-founded start-ups and provides three months of guidance and mentoring to help refine the start-ups for ‘Demo Day’ where they will pitch their businesses to a large group of investors. Y-Combinator has been part of the success stories behind several recent start-ups including Dropbox, Airbnb and Codeacademy.

The Launch Pad is Randall’s captivating tale of how he was granted backstage access to follow the programme and its 64 candidates in the Summer of 2011.

Among the candidates were Codecademy, a Web site offering to teach anyone programming; Rap Genius, a Wikipedia-like site for rap lyrics; and Clerky, whose software is written by a pair of attorneys who are also software engineers seeking to “make attorneys obsolete.”

Randall also offers some intriguing words of wisdom from the programmes leader, Paul Graham: Paul’s first and most important piece of advice is ‘make something people want.’ His further unconventional advice advocates “Here, we don’t fire you, the market fires you. If you’re sucking, I’m not going to run along behind you, saying, ‘You’re sucking, you’re sucking, c’mon, stop sucking.’” An eye-opening and reality check mantra but nevertheless important and certainly worth a read within The Launch Pad.

Whether you are a budding entrepreneur, the next start-up wannabe or just curious about the more Hollywood-esque world of start-ups and gain behind the scenes access, The Launch Pad is a page-turning account of Randall’s time in Silicon Valley and will have you captivated at what it takes to make it in the world of start-up business.

To find out more about Y-Combinator and The Launch Pad check out Vanity Fair’s recent adaption of an excerpt from the book: http://www.vanityfair.com/business/2012/10/y-combinator-start-up-think-tank

To pre-order a copy of the paperback from Portfolio Penguin now visit the following link: http://www.amazon.co.uk/The-Launch-Pad-Combinator-Exclusive/dp/0670923494/ref=tmm_pap_title_0

FUTURE RELEASE: What the Most Successful People Do Before Breakfast: A Short Guide to Making Over Your Mornings–and Life
WTMSPD Before Breakfast

Laura Vanderkam is the reknowned author of the successful and inspiring, All the Money in the World, a definitive guide to money management to improve your life and 168 Hours, an essential time managment guide to getting the most of your day. Due for release in September 2013, Laura Vanderkam’s lastest book, What the most successful people do before breakfast collates three of her recent small-guides into one concise life-management book. In her latest read, Laura will teach you how to redefine your morning morning routine and jump-start your day, rethink your weekends and start your workweek on track and finally she will challenge you to make the most of your time spent at work to ultimately ensure you are being as productive and efficient as you potentially can be in all aspects of your life.

Find out more about Laura’s efficient morning regime and ideas when she put into practice her own philosophy and documented it on her blog: http://lauravanderkam.com/2011/06/attempts-to-do-what-the-most-successful-people-do-before-breakfast/


Red Magazine is bringing you the opportunity to meet Laura Vanderkam in person this September! CHECK OUT THE EVENT HERE. This is an opportunity not to be missed to meet Laura in person and learn more from this brilliant writer who will most likely help you to redfine and make the most of your life to find a healthy balance between work, sport, free time and everything else you wanted to make time for.

Event Information
Price: £10
Date: Thursday 5th September; 8.00am – 8.45am
At: Waterstones, 203-206 Piccadilly, London W1J 9HD
Price includes tea, coffee and pastries, a goody bag worth £40.

To book call 020 7312 4190

Terms and conditions:
Separate transaction needed for each ticket.
Bring email confirmation to gain entry.
Tickets subject to availability.
Sorry, no refunds.

Got any questions for Laura? Then tweet Red @redmagdaily using the #BeforeBreakfast hashtag.