Nicholas Lovell, author of the The Curve discusses ‘How do you make money when everything is going free?’

Nicholas’ latest post on The Bookseller Blog is a must read for all those interested in the future of business:

Stop worrying about the price of books, or music, or art, going to zero. It’s happening. It’s happened. There is no going back.

So now that we’ve accepted that, how do we answer the really interesting question of the twenty-first century: how do we take advantage of the unique, amazing features of a connected society to finance the profitable creation of art and culture?

To discover what Nicholas’ solution is read the full article here:

Portfolio Penguin is really excited about the release of The Curve book in October. To learn more about the ideas behind The Curve head over to Nicholas’ site: the video link on his page is definitely worth 15 minutes of your time!!!


To get your hands on a copy of The Curve, watch this space for details of how to pre-order!


‘Global economics at a glance’ – what you need to read to navigate a post-Financial Crisis and why there may be a vacancy for World Leader…

Global economics is a hot topic in the media at the moment: the UK economy is showing positive signs of recovery, while a slowdown in China is causing a widespread ripple of concern. This economic powerhouse has arguably been one of the key drivers in global economic growth, so in its absence, who can step up to the mark?

An article from the BBC asked just this: ‘who can drive the recovery?’ which has been impatiently anticipated since the Financial Crisis (2008).

With these questions and anxieties becoming a growing topic of discussion, here at Portfolio Penguin we want to recommend our top 2 reads for understanding this hot topic.

The Growth Map, Jim O’Neill

Growth Map

Jim O’Neill, former Chairman of Goldman Sach’s Asset Manaement has been called a ‘rock star’ of the business world for his work behind the well-known acronym of developing economies, the BRICS. Ten years ago, he predicted that globalization would help Brazil, Russia, India and China (the BRICs) – busy, ambitious countries full of raw materials – overtake the largest Western economies. With all four BRIC nations set to do just that, no other idea has proved as significant for the new century. But these changes have provoked business and political uncertainty and in The Growth Map O’Neill examines what is coming next. Can the BRICs sustain their exceptional growth? Which nations will come next? And what, for all of us, does the future hold?

‘One of the most sought-after economic commentators on the planet’
The Daily Telegraph

Read more at,,9780241958070,00.html#E95LbqPTfbgjSWiq.99

Every Nation for Itself: Winners and Losers in the G-zero World, Ian Bremmer

Every Nation paper

What happens when nobody’s running the world?

The United States is interested in its own recovery from the Financial Crisis and can’t hold onto the reins of the G-20.
China has no interest in international leadership.
Europe is trying to save the euro.
Emerging powers like Brazil and India are focused on domestic development.

No government has the time, resources or political capital needed to take an international lead.
The world power structure is about to have a vacancy…at the top.

Welcome to the G-Zero world, in which no single country has the power to shape a truly global agenda. That means we are about to see 20 years of conflict over economics, finance and climate change. Bestselling author and strategist Ian Bremmer reveals how world powers are rapidly turning into gated communities, locked in competition. Who will prevail?

‘Smart and snappy … provides the most cogent prediction of how the politics of a post-America world will play out’ New Statesman

Read more at,,9780670921058,00.html#3xUmzSHSIjudCzc3.99

How do you compete when everything is tending to free?

The Curve, A new business model for the 21st Century.


Portfolio Penguin are very excited about Nicholas Lovell’s forthcoming book The Curve, which in a nutshell is a business thinking revolution for how to compete with the world of free and cheap consumption.

The last century has been dominated by companies striving to sell more and more products at uniform prices. But the future of business is all about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows how businesses should not be afraid of giving some things away for free. The internet helps them forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans.

Value lies in how businesses make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. Free or very cheap consumption at the other end of The Curve should then be embraced as a useful marketing mechanism to raise awareness of a brand and create the foundations for a successful business.

The Curve is transforming both the digital world of music, books and film, and it will rapidly spread to the physical world as 3D printing becomes commonplace. It will redefine how businesses devise future pricing and product strategy! With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.

If you are now sufficiently curious to learn more, then you should definitely check out Nicholas’ fifteen-minute video presentation, which is a further intriguing insight into The Curve’s relevance to the 21st Century.

Also check out Nicholas’ website for The Curve which has further information – there are some interesting articles based around the idea of The Curve on the site including discussion around piracy in the physical production industry, 3D printing of an AK47 and how The Bodyguard Musical fits into The Curve.

If you are dying to get your hands on a copy of The Curve watch this blog for how you can pre-order your copy for this October.