Nicholas Lovell, author of the The Curve discusses ‘How do you make money when everything is going free?’

Nicholas’ latest post on The Bookseller Blog is a must read for all those interested in the future of business:

Stop worrying about the price of books, or music, or art, going to zero. It’s happening. It’s happened. There is no going back.

So now that we’ve accepted that, how do we answer the really interesting question of the twenty-first century: how do we take advantage of the unique, amazing features of a connected society to finance the profitable creation of art and culture?

To discover what Nicholas’ solution is read the full article here:

Portfolio Penguin is really excited about the release of The Curve book in October. To learn more about the ideas behind The Curve head over to Nicholas’ site: the video link on his page is definitely worth 15 minutes of your time!!!


To get your hands on a copy of The Curve, watch this space for details of how to pre-order!


Portfolio Penguin Competition – Your chance to win a bundle of our business and self-development books


From budding entrepreneurs to people curious to read more about the world of business and self-development, we have an exciting competition that is not to be missed.

Portfolio Penguin are giving one lucky winner the chance to get their hands on a fantastic bundle of 30+ books from our current and past catalogue of Penguin Portfolio Books, including Josh Kaufman’s The Personal MBA, James Caan’s Start Your Business in 7 Days, Michael Woodford’s Exposure and MANY more. All you have to do is click on the link below and complete the short survey (it shouldn’t take more than 5 minutes) to be in with a chance of winning.

Terms and Conditions apply.


COMING SOON: THE FRACKERS, the untold story of the tycoons behind the US fracking controversy.


With the debate raging around fracking and its financial and environmental consequences, Portfolio Penguin is bringing you a new exciting book this November that tells the story of how the fracking boom came to be from its roots in the US.

The Frackers by Gregory Zuckerman, bestselling author of The Greatest Trade Ever, tells the untold story of the tycoons behind the US fracking controversy.

The Frackers is a riveting narrative of how a group of risk-takers ushered in a new energy age. These individuals transformed the economic, environmental and geopolitical course of the US and the world, making a fortune in the process. It’s a saga that has unfolded on barren rocky fields, in the cluttered pickup trucks of visionary geologists, and in Wall Street boardrooms.

US oil and gas output is up about twenty percent since 2007, making the country the world’s fastest growing energy producer. Daily production is expected to hit ten million barrels by the end of 2015, equal to what Saudi Arabia currently produces.

But some of the very drilling methods that have been a boon to consumers and businesses, such as fracking, also have brought potential environmental danger. A debate is heating up about how serious the dangers are and whether the individuals at the vanguard of the movement will be remembered as much for their environmental impact as the remarkable blessings they’ve brought.

Gregory Zuckerman is a senior writer at the Wall Street Journal and the author of The Greatest Trade Ever. He pens the widely read “Heard on the Street” column and writes about hedge funds, investing, and other Wall Street topics. Zuckerman appears on CNBC twice a week to explain complex trades. He is a two-time winner of the Gerald Loeb Award for coverage of the credit crisis, the demise of WorldCom, and the collapse of hedge fund Amaranth Advisors.

This book isn’t due for release until November but add it to your Amazon Wishlist of Portfolio Penguin books

How do you compete when everything is tending to free?

The Curve, A new business model for the 21st Century.


Portfolio Penguin are very excited about Nicholas Lovell’s forthcoming book The Curve, which in a nutshell is a business thinking revolution for how to compete with the world of free and cheap consumption.

The last century has been dominated by companies striving to sell more and more products at uniform prices. But the future of business is all about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows how businesses should not be afraid of giving some things away for free. The internet helps them forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans.

Value lies in how businesses make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. Free or very cheap consumption at the other end of The Curve should then be embraced as a useful marketing mechanism to raise awareness of a brand and create the foundations for a successful business.

The Curve is transforming both the digital world of music, books and film, and it will rapidly spread to the physical world as 3D printing becomes commonplace. It will redefine how businesses devise future pricing and product strategy! With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.

If you are now sufficiently curious to learn more, then you should definitely check out Nicholas’ fifteen-minute video presentation, which is a further intriguing insight into The Curve’s relevance to the 21st Century.

Also check out Nicholas’ website for The Curve which has further information – there are some interesting articles based around the idea of The Curve on the site including discussion around piracy in the physical production industry, 3D printing of an AK47 and how The Bodyguard Musical fits into The Curve.

If you are dying to get your hands on a copy of The Curve watch this blog for how you can pre-order your copy for this October.

EXCLUSIVE: Tamara Mellon NEW RELEASE, In My Shoes: see the book cover!

In My Shoes

Portfolio Penguin are thrilled to present the cover for Tamara Mellon’s much-anticipated memoir In My Shoes out October 3rd.

The Jimmy Choo founder’s personal and candid account of her life in the fashion business

In this candid memoir, Tamara Mellon shares her whole larger-than-life story, with candour and detail that has never before been made public. From her troubled childhood and her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo and her very public relationships, she offers a gripping account of the episodes that have made her who she is today.

Mellon made a fortune building Jimmy Choo into a billion-dollar fashion brand. She became the prime minister’s trade envoy and was honoured by the Queen with the Order of the British Empire, yet it’s her personal glamour that keeps her an object of global media fascination. Vogue photographed her wedding; Vanity Fair covered her divorce and the criminal trial that followed. Harper’s Bazaar toured her London town house and her New York mansion, right down to the closets. And the Wall Street Journal hinted at the real red meat: the three private equity deals, the relentless battle between “the suits” and “the creatives,” and Mellon’s triumph against a brutally hostile takeover attempt.

In My Shoes is a must read for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

 Tamara Mellon is the founder and former CEO, and later the chief creative officer, of Jimmy Choo, which she led for fifteen years. Since selling her share of the company, she has focused on creating a new eponymous lifestyle brand to be launched in the Fall of 2013.

To pre-order the book now follow this link

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Olivia Fox Cabane is dispelling The Charisma Myth in her latest book: Find out how charisma can be learnt!

Charisma Myth
Do you go completely unnoticed when you enter a room?
Do people get bored talking to you?
Does your body language tell people that you are lacking in confidence?

If any of these statements strike a chord or you just feel that you want to be a more charismatic person then do not fret as help is at hand. In her new book, The Charisma Myth, Olivia Fox Cabane not only dispels the myth that charisma is inherent, but she also provides you with practical skills to master the hitherto elusive trait. Charisma CAN be taught, and this book is your guide.

Charisma can be a huge asset if you’re applying for a job, improving your relationships, or leading other people. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring. Soon you’ll be able to move through a room and have people say: ‘Wow, who’s that?’

Many people believe that charisma is unchangeable – you either have it or you don’t. But that’s simply not true. This groundbreaking, bestselling book reveals how charismatic behaviour can be learned by anyone.

Olivia Fox Cabane helps some of the world’s best-known people become more charismatic. Here she breaks charisma down into its fundamental components, revealing the secrets to how it works. Improving your charisma doesn’t mean transforming your personality: it’s about adopting a series of practices that suit you. So what are you waiting for?

To find out more check out here recent feature in the Daily Mail where she gives a small insight into her masterclass on how to stand out from the crowd:

‘Until I encountered Olivia Fox Cabane, I’d naively believed charisma was an intangible, magical aura…a couple of hours can transform a reasonably personable person into someone magnetic’ (The Sunday Telegraph)

‘If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use’ (Psychology Today)

To find out more and explore the book from Portfolio Penguin:

A busy week for Brené Brown and her latest release Daring Greatly. NOW let Brené challenge everything you thought you knew about vulnerability!


Brené is continuing this week to captures people’s hearts and mind. Her philosophy and teachings on accepting vulnerability and the small imperfections in life are providing a refreshing new outlook on life on how to build more deep and thoughtful connections with people and to ultimately be more daring.

(If you haven’t already seen, back in March, on the back of the US release of the book saw Brené bring Oprah to tears on her show after sharing her parenting manifesto.

With a 3-page interview in Marie Claire, a mention in the Sunday Time Style magazine, which described Brené as ‘brilliantly funny and insightful’ and the book ‘a must read,’ Red’s Brigid Moss (Health Director) perhaps best sums up the general feel good factor around Brené and Daring Greatly: ‘She’s funny, …She’s for real (her findings are based on REAL people) …[and] She walks the talk. Indeed Brigid describes herself as Brené’s number one fan! (To read Brigid blog check out her post here also don’t forget to check out Brené’s recent feature in September’s edition of Red)

All this buzz is getting us here at Portfolio Penguin VERY excited, but we want you to share in this excitement and be inspired by Brené. When you have a spare 20 minutes if you do anything with your time, watch this video of Brené’s TEDx Talk; in this video Brené presents her ideas around vulnerability in a very light and humorous way and we guarantee you will, enjoy listening to Brené and take away some important life tips, which you can use throughout your everyday.

If you are a bit pushed for time then it is worth checking out her recent interview on the BBC Breakfast Show (this video is only 5 minutes!) I guarantee even after watching this short clip you will be convinced that accepting vulnerability in your life will be a courageous step into improving your life.

If you are convinced or curious then find out more and explore the Portfolio Penguin book here: